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Listening Quiz: Đào Tạo Nhóm Marketing về Khả Năng Sản Phẩm Mới – Advanced Level
Th9 21, 2024
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bởi
Anna Phạm
trong
Tiếng Anh dành cho Quản lý marketing (English for Marketing Manager)
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1.
What is the main purpose of Michael’s conversation with Sarah?
To explain the new product and prepare the marketing team for training
To arrange a sales meeting with a potential client
To discuss problems with the company’s current customer service
To compare different marketing campaigns for several products
Explanation:
Michael is training Sarah on the new product’s features, marketing points, and training materials, so the main purpose is to prepare the marketing team.
2.
What feature of the new product does Michael say it has?
It works only offline
It has advanced AI features
It includes a built-in payment system
It can translate messages into multiple languages
Explanation:
Michael says, ‘Our new product has advanced AI features.’
3.
How does the product help customers, according to Michael?
It personalizes the user experience based on behavior
It removes the need for customer support
It sends automatic discounts by email
It offers lower prices on every purchase
Explanation:
Michael explains that the product ‘can personalize user experience based on their behavior.’
4.
What materials are ready for the team?
Webinars, invoices, and reports
Posters, manuals, and surveys
Brochures, videos, and case studies
Scripts, charts, and newsletters
Explanation:
Michael says, ‘We have brochures, videos, and case studies ready.’
5.
What can be inferred about the training sessions?
The campaign will be launched without any preparation materials
Sarah already understands all of the product details
The team will have several opportunities to learn and ask questions
Only Michael will attend the sessions
Explanation:
Michael says there will be ‘multiple sessions’ and that the team can use ‘chat or join live Q&A sessions,’ which shows they will have several opportunities to learn and ask questions.
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