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Listening Quiz: Lập Kế Hoạch Chiến Dịch Tiếp Cận Blogger và Podcaster – Advanced Level
Th12 2, 2025
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bởi
Anna Phạm
trong
Tiếng Anh dành cho Chuyên viên quan hệ công chúng (English for Public Relations Specialist)
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1.
What is the main purpose of Mia and James’s conversation?
To discuss how to write a blog post
To choose a new company logo
To plan an outreach campaign for bloggers and podcasters
To review customer complaints
Explanation:
They discuss their goal of getting more bloggers and podcasters to talk about their brand and plan how to do it.
2.
According to Mia, why should they focus on small influencers?
They post more often than large influencers
They have a closer connection with their audience
They already know the brand well
They are usually less expensive to contact
Explanation:
Mia says small influencers have a closer connection with their audience.
3.
How does Mia suggest they find the right people for the campaign?
By using social media tools to search by topic and location
By looking at newspaper ads
By calling every podcast directly
By asking customers to vote on them
Explanation:
Mia says they can use social media tools to search by topic and location.
4.
What can be inferred about the campaign schedule?
They plan to launch the campaign on Friday
They have already started the campaign
They do not have enough time to prepare
They will spend a week preparing before starting next Monday
Explanation:
Mia says they will start next Monday and that they have one week to prepare, so they will prepare for a week before starting.
5.
What will Mia and James do before the next meeting on Friday?
They will finalize the campaign results
They will contact all bloggers and podcasters immediately
They will change the campaign goal
They will write the outreach messages and create a list of potential influencers
Explanation:
James says he will create a list of potential influencers, and Mia says she will write the outreach messages before they meet again on Friday.
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