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Listening Quiz: Lập Kế Hoạch Chiến Lược Truyền Thông cho Chiến Dịch Chính Sách – Medium Level
Th2 1, 2025
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bởi
Anna Phạm
trong
Tiếng Anh dành cho Chuyên viên quan hệ công chúng (English for Public Relations Specialist)
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1.
What is John and Emily mainly discussing?
How to write a newspaper article about local events
How to hire employees for a new office
How to plan media strategies for a policy campaign
How to design a company logo and slogan
Explanation:
They discuss which media channels to use, how to time the campaign, and how to measure success for a policy campaign.
2.
According to Emily, why is social media effective?
It is cheaper than all other options
It is the best place to publish long reports
It is useful for fast sharing
It reaches only older audiences
Explanation:
Emily says, ‘Social media is very effective for fast sharing.’
3.
What does John say they should do for all platforms?
Wait until the end of the campaign
Prepare clear messages
Use different colors on every post
Stop using traditional media
Explanation:
John says, ‘We should also prepare clear messages for all platforms.’
4.
What can be inferred about the campaign messages?
They should be complicated to persuade experts
They should change every day
They should be simple and strong
They should focus only on TV viewers
Explanation:
Emily says, ‘Simple and strong messages work best,’ so the campaign messages should be simple and strong.
5.
What does Emily say about influencers?
They should replace newspapers completely
They should be avoided because they are slow
They are only useful after the campaign ends
They can reach new audiences quickly
Explanation:
Emily says, ‘Influencers can reach new audiences quickly.’
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