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Listening Quiz: Đặt Kỳ Vọng Thực Tế cho Chiến Dịch Truyền Thông Đầu Tiên của Anh – Medium Level
Th11 27, 2025
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bởi
Anna Phạm
trong
Tiếng Anh dành cho Chuyên viên quan hệ công chúng (English for Public Relations Specialist)
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1.
What is the main purpose of Paul’s advice to Jessica?
To show how to write a press release
To suggest that Jessica should stop contacting reporters
To promise that Jessica will get big stories immediately
To explain that media campaigns usually take time and patience
Explanation:
Paul explains that results usually take a few weeks, early coverage may be small, and patience is important, so his main purpose is to set realistic expectations.
2.
According to Paul, how long does it usually take to see results from a media campaign?
A few weeks
A few months
A year or more
A few days
Explanation:
Paul says, ‘Usually, it takes a few weeks to get attention.’
3.
What does Paul say Jessica might get at first?
Big stories in major newspapers
No coverage at all
Small articles or mentions
A phone call from every reporter
Explanation:
Paul says, ‘At first, you might get small articles or mentions.’
4.
What can be inferred about Jessica’s expectations before this conversation?
She wanted to stop her campaign
She was only interested in social media
She expected immediate major coverage
She already knew the media process well
Explanation:
Jessica says she wants a lot of coverage and asks whether it is normal not to get big stories right away, which suggests she may have expected faster or bigger results.
5.
How often does Paul recommend following up with the media?
Every month, with many reminders
Every day
Only once after sending the first message
Every week or two, gently
Explanation:
Paul advises, ‘Follow up gently every week or two, not too much.’
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Listening Lesson
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Trước đó:
Tiếng Anh Phân Tích Chính Sách: Thảo Luận về Quản Trị Chính Sách cho Sáng Kiến Liên Bộ – Advanced Level
Tiếp theo:
Flashcards và Quiz Từ Vựng: Công bố Thực đơn Theo mùa Mới – Medium Level
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