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Listening Quiz: Trình bày báo cáo kinh doanh đa kênh tích hợp – Advanced Level
Th7 5, 2024
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bởi
Anna Phạm
trong
Tiếng Anh dành cho Quản lý kinh doanh (English for Sales Manager)
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1.
What is the conversation mainly about?
A meeting to redesign the company logo
A discussion of office staffing changes
A complaint about delayed deliveries in stores
A presentation of an omnichannel trading report and follow-up plans
Explanation:
Jessica presents an integrated omnichannel trading report, and Kevin and Jessica discuss sales performance, challenges, customer feedback, and next steps.
2.
Which channel had the highest sales growth this quarter?
Online sales
The mobile app
Physical stores
The website
Explanation:
Jessica says online sales grew by 18%, which was the highest among all channels.
3.
What percentage of total revenue did physical stores contribute this quarter?
12%
18%
25%
40%
Explanation:
Jessica states that stores contributed 40% of total revenue this quarter.
4.
What can be inferred about the website channel?
It had the strongest sales growth of all channels
It needs improvement in retaining customers
It generated most revenue through the mobile app
It was not included in the report
Explanation:
Jessica says customer retention on the website needs improvement, and the plan is to enhance site speed and simplify checkout.
5.
What strategy helped improve mobile app sales?
Increasing store locations
Adding faster delivery options
Lowering physical store prices
Improving user experience and adding personalized offers
Explanation:
Jessica says mobile app sales improved because they enhanced the user experience and added personalized offers.
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