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Listening Quiz: Sự đánh đổi giữa độ rộng và độ sâu của dòng sản phẩm trong OTB – Easy Level
Th7 17, 2024
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bởi
Anna Phạm
trong
Tiếng Anh dành cho Quản lý kinh doanh (English for Sales Manager)
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1.
What is Jessica and David mainly discussing?
How to train new employees for the store
How to reduce staff schedules during busy seasons
Why customers prefer online shopping over stores
How to balance product breadth and depth in their OTB strategy
Explanation:
They are discussing how to use limited space by balancing many products versus stocking more of fewer products in their OTB strategy.
2.
What is one benefit of focusing on many products?
It guarantees that popular items never run out
It reduces the need to balance inventory
It gives customers more choices
It allows the store to stock more of each item
Explanation:
Jessica says that focusing on many products provides a wide range, so customers have more choices.
3.
What does focusing on fewer products allow the store to do?
Offer a wider range of items
Avoid needing any inventory decisions
Sell only the most popular items
Stock more of each item
Explanation:
Jessica explains that focusing on fewer products means they can stock more of each item, which improves availability.
4.
What can be inferred if the store chooses too much breadth?
The store will have too much stock of each item
The store may run out of popular items quickly
There will be no need to consider availability
Customers will definitely leave because prices rise
Explanation:
Jessica says too much breadth risks running out of popular items quickly, so that is the likely result.
5.
Why does Jessica say they must balance breadth and depth carefully?
Because each option has a possible drawback
Because they want to eliminate all customer choices
Because the store can only sell one type of product
Because limited space is not a concern
Explanation:
The conversation shows that too much breadth can cause shortages, while too much depth can reduce choices, so each option has a drawback.
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