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Listening Quiz: Cải thiện quy trình CRM để thu thập dữ liệu tốt hơn – Medium Level
Th3 12, 2024
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bởi
Anna Phạm
trong
Tiếng Anh dành cho Quản lý kinh doanh (English for Sales Manager)
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1.
What is the main topic of Linda and Mark’s conversation?
They are planning a new customer service campaign.
They are talking about a customer complaint from last week.
They are choosing new software for the accounting department.
They are discussing how to improve their CRM workflow and data capture.
Explanation:
The conversation is about improving the CRM workflow, especially to capture customer data more completely.
2.
What problem does Linda say the team often has?
They miss important customer details.
They do not use the CRM system at all.
They enter too much unnecessary information.
They forget to return customer calls.
Explanation:
Linda says, ‘The team often misses important customer details.’
3.
What solution does Linda suggest to make sure no details are skipped?
Deleting old records every week
Adding mandatory fields for key data
Sending more emails to customers
Reducing the number of team members
Explanation:
Linda says they should add mandatory fields for key data, and Mark says this will make sure no details are skipped.
4.
Why does Mark say, ‘That way, we catch errors early’?
To disagree with Linda’s checklist idea
To show that training is unnecessary
To suggest the team should stop using the CRM system
To explain the benefit of reviewing data weekly
Explanation:
Mark says this after Linda suggests they review data weekly, so he is explaining the benefit of that step.
5.
What can be inferred about the changes Linda and Mark want to make?
They think customer details are not useful.
They are trying to help the team avoid missing important information.
They want to replace the CRM system completely.
They plan to reduce training to save time.
Explanation:
Their suggestions—mandatory fields, a checklist, training, and weekly reviews—all aim to prevent missing customer details and improve data quality.
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