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Listening Quiz: Thảo luận về việc chuyển đổi khách hàng tiềm năng từ marketing – Easy Level
Th9 3, 2024
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bởi
Anna Phạm
trong
Tiếng Anh dành cho Quản lý kinh doanh (English for Sales Manager)
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1.
What is the conversation mainly about?
Planning a phone call script for new customers
Comparing different marketing campaigns and their conversion results
Discussing how to hire more sales staff
Explaining how to design a company website
Explanation:
Paul and Olivia compare email campaigns, social media ads, and phone calls based on leads, sales, and conversion rates.
2.
Which campaign has the highest conversion rate?
The email campaign
The phone calls
The social media ads
The website banner ads
Explanation:
Paul says, ‘The email campaign has the highest conversion rate.’
3.
What does Paul say about the social media ads?
They should be stopped immediately
They convert well but need more effort
They create the strongest sales pipeline
They bring many leads but fewer sales
Explanation:
Paul explains that social media ads ‘bring many leads but fewer sales.’
4.
What can be inferred about the phone calls?
They are better than email ads in every way
They only generate leads, not sales
They are effective but require more work
They are the least useful campaign
Explanation:
Paul says phone calls ‘convert well but need more effort,’ which suggests they are effective but require more work.
5.
Why does Olivia suggest combining emails and calls?
She thinks the combination could increase sales
She believes social media ads are too expensive
She wants to reduce the number of leads
She plans to replace all campaigns with phone calls
Explanation:
Olivia says, ‘Maybe we can combine emails and calls,’ and Paul agrees that ‘That could increase our sales.’
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