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Listening Quiz: Trình bày chiến lược khách hàng chỉ định – Advanced Level
Th4 13, 2024
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bởi
Anna Phạm
trong
Tiếng Anh dành cho Quản lý kinh doanh (English for Sales Manager)
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1.
What is the main purpose of Paul’s presentation?
To compare different pricing plans for clients
To introduce new employees to the marketing department
To report the results of last quarter’s sales campaign
To explain a strategy for pursuing five enterprise prospects
Explanation:
Paul says he will share the named account strategy, and the conversation focuses on how the team will approach five enterprise prospects.
2.
How will the sales team work with marketing?
They will create personalized campaigns together
They will focus only on closed deals
They will ask clients to handle their own promotions
They will wait until the end of the quarter to contact prospects
Explanation:
Paul states that the sales team and marketing will collaborate closely to create personalized campaigns.
3.
What will the team track to measure success?
Employee attendance, training hours, and budgets
Meetings, proposals, and closed deals
Customer complaints, refunds, and delays
Website traffic, social media shares, and ad clicks
Explanation:
Paul directly says they will track meetings, proposals, and closed deals.
4.
What can be inferred about the five enterprise prospects?
They will not be contacted until after the next quarter
They are all part of the same industry and have identical challenges
They have already agreed to buy immediately
They likely require different approaches because their needs and goals vary
Explanation:
Paul says the team will research each business carefully and tailor messages to each company’s challenges and goals, which suggests the prospects need different approaches.
5.
What will the team do if results are slow?
Stop the campaign and move on to other accounts
Review feedback weekly and refine their approach
Wait until the next quarter without making changes
Increase prices for all five prospects
Explanation:
Paul says that if results are slow, they will review feedback weekly and refine their approach.
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Listening Lesson
Vocabulary Flashcards and Quiz
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