Listening Quiz: Xây dựng uy tín chủ đề bằng các từ khóa thông tin – Easy Level

1. What is the main focus of Olivia’s advice to Daniel?

To avoid creating any content until a full sales campaign is ready
To redesign the website before choosing any keywords
To begin with informational keywords so the brand can build trust before selling
To use only transactional keywords to increase immediate purchases

2. According to Olivia, what kind of content should they create first?

3. Why does Olivia recommend providing useful information first?

4. What can be inferred about the relationship between informational and transactional keywords?

Transactional keywords are used only when the brand is already trusted
The two types of keywords cannot be used on the same site
Informational keywords are used after customers are ready to buy
Transactional keywords are more useful than informational keywords at every stage

5. What does Daniel understand by the end of the conversation?