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Listening Quiz: Tư Vấn Chiến Lược Thương Hiệu Sản Phẩm Đang Già Hóa – Advanced Level
Th1 6, 2025
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bởi
Anna Phạm
trong
Tiếng Anh dành cho Quản lý thương hiệu (English for Brand Manager)
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1.
What is the main topic of Kevin and Sophia’s conversation?
How to design a new advertising campaign for a product launch
How to reduce product manufacturing costs immediately
How to decide whether to reposition or retire an aging brand
How to hire new staff for a marketing department
Explanation:
Kevin and Sophia discuss an aging product brand and whether they should change its brand image or stop it completely.
2.
What does Kevin say repositioning means?
Stopping the product completely
Lowering the price of the product
Changing the brand to attract new customers
Creating a separate product line
Explanation:
Kevin explains, ‘Repositioning means changing the brand to attract new customers.’
3.
What are the two things Kevin says they should examine to decide which option is better?
Sales reports and factory output
Market trends and customer feedback
Competitor names and store locations
Employee opinions and shipping costs
Explanation:
Kevin says, ‘We look at market trends and customer feedback.’
4.
What can be inferred about the brand’s current situation?
Customers are unaware that it exists
It has already been retired
It is performing so well that expansion is the only choice
It is old and sales are falling
Explanation:
Sophia says the brand is getting old, and Kevin adds that sales are dropping, showing the brand is struggling.
5.
Why does Kevin mention that retiring the brand frees resources for new products?
To suggest that customer feedback should be ignored
To show that repositioning is always too expensive
To convince Sophia that retiring has a possible advantage
To prove that the product cannot be improved
Explanation:
Kevin explains one benefit of retiring the brand, which helps Sophia weigh the pros and cons of both options.
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Flashcards và Quiz Từ Vựng: Xem Xét Hồ Sơ Của Kiểm Toán Viên Tiền Nhiệm – Advanced Level
Tiếp theo:
Listening Quiz: Trình Bày Mô Hình Chất Lượng Nước – Easy Level
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