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Listening Quiz: Thuyết Trình Kết Quả Nghiên Cứu Giá Trị Thương Hiệu – Easy Level
Th12 13, 2025
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bởi
Anna Phạm
trong
Tiếng Anh dành cho Quản lý thương hiệu (English for Brand Manager)
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1.
What is the main topic of the conversation?
James is presenting brand research results and discussing brand strengths and weaknesses
The company is planning a new product launch
The team is talking about office expansion plans
Sarah is asking for help with customer service training
Explanation:
James says he has the brand research results, and the conversation focuses on brand trust, awareness, loyalty, and competitor brands.
2.
According to James, what is one weakness of the brand?
It has low brand awareness in new markets
It has weak loyalty scores
It has low customer trust
It has too many competitor ads
Explanation:
James says, “brand awareness is low in new markets.”
3.
What does Sarah suggest to improve the brand in new markets?
Change the brand name
Close the new market offices
Reduce product prices
Improve marketing there
Explanation:
Sarah responds, “We should improve marketing there.”
4.
What can be inferred about the company’s strategy from the conversation?
The company believes awareness is more important than trust in every market
The company wants to ignore competitor brands
The company may focus on advertising to raise awareness while using customer trust as an advantage
The company plans to copy competitors’ branding exactly
Explanation:
James says they need more ads to boost awareness, and Sarah says they can use the competitors’ higher awareness but lower trust in their strategy, which suggests a strategy that builds awareness while relying on trust as a strength.
5.
Why does Sarah mention that loyal customers help the company grow sales?
To ask James to stop the presentation
To show that the good loyalty scores are valuable for the business
To change the topic to pricing
To criticize the research results
Explanation:
Sarah comments on loyal customers right after James mentions good loyalty scores, showing she is emphasizing why that result matters.
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