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Listening Quiz: Thảo Luận Rủi Ro Thương Hiệu Với Nhân Vật Gây Tranh Cãi – Medium Level
Th2 17, 2025
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bởi
Anna Phạm
trong
Tiếng Anh dành cho Quản lý thương hiệu (English for Brand Manager)
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1.
What is the main topic of Sarah and Robert’s conversation?
Why the company should change its brand name
How to increase sales through social media advertising
Whether to continue using a controversial public figure in a new partnership
How to train employees to speak with the media
Explanation:
They discuss the risks and benefits of partnering with a controversial public figure and decide to look for a better option.
2.
Why does Sarah think the partnership could be a problem?
The partnership would cost too much money to continue
Robert has already chosen a different partner
The public figure may not be popular enough to attract attention
People might stop trusting the brand if they disagree with him
Explanation:
Sarah says people might stop trusting their brand if they disagree with the public figure.
3.
What does Sarah suggest instead of choosing the controversial figure?
Wait until the public figure becomes less famous
Find someone who fits their values better
Cancel all new partnerships
Work only with local businesses
Explanation:
Sarah says they should find someone less risky who fits their values better.
4.
What can be inferred about Robert’s opinion by the end of the conversation?
He thinks Sarah is overreacting to a minor issue
He is willing to reconsider the partnership because of the risks
He wants to end all brand partnerships
He still believes the controversial figure is the best choice
Explanation:
Robert first sees the popularity benefit, but after hearing Sarah’s concerns, he agrees it is safer to avoid problems and look for a better option.
5.
What will they most likely do next?
Ask the public figure to change their opinions
Look for a different public figure to work with
Start the partnership immediately
Cancel the brand image campaign entirely
Explanation:
Robert says, ‘Let’s look for a better option,’ which shows they will search for someone else.
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