Chuyển đến phần nội dung
Luyện Nghe Tiếng Anh Chất
Tiếng Anh Chuyên Ngành
Listening Quiz: Thảo Luận Khuyến Mãi Giá Và Hình Ảnh Thương Hiệu – Medium Level
Th2 26, 2025
—
bởi
Anna Phạm
trong
Tiếng Anh dành cho Quản lý thương hiệu (English for Brand Manager)
‹
1
2
3
4
5
›
1.
What are John and Laura mainly discussing?
How to reduce service costs for customers
How to balance a price promotion with brand image
How to launch a new product line
How to change the company logo
Explanation:
The conversation focuses on whether a price promotion can raise sales without damaging the brand, and they discuss balancing price and brand carefully.
2.
According to John, what might happen if the product is discounted too much?
Customers may think the product is low quality
The product will become unavailable
The company will have to close the store
Sales will immediately stop
Explanation:
John says customers may think their product is low quality, which could hurt the brand image.
3.
What does Laura suggest to help protect the brand image?
Limit the promotion time
Lower the product quality
Make the promotion last longer
Stop selling the product
Explanation:
Laura asks if they can limit the promotion time, and John agrees that short promotions can keep brand value.
4.
What can be inferred about John’s opinion of price promotions?
He wants to avoid all promotions forever
He thinks they should be used carefully, not alone
He thinks brand image does not matter
He believes they are always the best way to increase sales
Explanation:
John agrees that price promotions can help sales, but he warns they may hurt the brand and says they should also use other strategies.
5.
Why do John and Laura decide to use other strategies besides a price cut?
To make the promotion longer
To show customers more value and support the brand
To avoid improving service
To replace the product with a new one
Explanation:
John suggests improving product quality and service, and Laura says this helps customers see more value.
Previous
Check
Next
Finish
Reset
Luyện tập thêm về bài học này:
Listening Lesson
Vocabulary Flashcards and Quiz
←
Trước đó:
Listening Quiz: Thuyết Trình Đánh Giá Dấu Chân Carbon – Easy Level
Tiếp theo:
Flashcards và Quiz Từ Vựng: Yêu Cầu Từ Truyền Thông Về Sự Kiện Doanh Nghiệp – Medium Level
→