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Listening Quiz: Xem Xét Hiệu Suất Sau Khởi Động Sớm – Advanced Level
Th10 1, 2024
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bởi
Anna Phạm
trong
Tiếng Anh dành cho Quản lý thương hiệu (English for Brand Manager)
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1.
What is the main purpose of the conversation?
To plan a retail store opening event
To discuss a budget cut for marketing
To review early results after a product launch
To choose a new product name for the launch
Explanation:
Daniel and Sarah discuss early post-launch data, including trial rates, awareness, distribution, and customer feedback, to review how the launch is performing.
2.
According to Daniel, which age group showed strong interest in the product?
25 to 34
18 to 24
35 to 44
45 to 54
Explanation:
Daniel says that the 25 to 34 age group showed strong interest.
3.
How much of the planned retail distribution has been covered so far?
65%
80%
100%
50%
Explanation:
Daniel states that distribution covers 80% of the planned retail locations.
4.
What can be inferred about the product launch overall?
It is off to a strong start despite a few issues
It is performing poorly and may be canceled
It is already fully complete in every region
It has not yet reached any customers
Explanation:
Sarah responds positively to the early data, and Daniel concludes that the launch is off to a strong start, even though the northeast region is slightly below expectations.
5.
What improvement do Daniel and Sarah mention for the next phase?
Expanding to new countries
Reducing the product price
Changing the brand name
Adding more flavors
Explanation:
Daniel says customer feedback includes requests for more flavors, and Sarah says they should consider that for the next phase.
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