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Listening Quiz: Kết Nối Insight Người Dùng Với Chỉ Số Kinh Doanh – Advanced Level
Th12 15, 2024
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bởi
Anna Phạm
trong
Tiếng Anh dành cho Nhà thiết kế trải nghiệm người dùng (UX) (English for UX Designer)
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1.
What is the main topic of the conversation?
How to write better surveys for customers
Why faster loading times are the only important feature
How the marketing team should set prices
How user insights connect to business results
Explanation:
Olivia explains that user insights help improve features and lead to better business metrics, such as higher retention.
2.
According to Olivia, what happened after the company fixed the faster loading times issue?
Sales dropped temporarily
The retention rate increased by 15%
The product team stopped collecting feedback
Customer complaints increased
Explanation:
Olivia says that after they fixed faster loading times, their retention rate increased by 15%.
3.
How does Olivia say the company gathers user insights?
Only through phone calls with customers
By asking product managers for opinions
Through surveys, interviews, and data analysis
By reviewing competitor ads and pricing
Explanation:
Olivia explicitly states that they use surveys, interviews, and data analysis to gather insights.
4.
What can be inferred from Olivia’s explanation?
User insights can help different teams make better decisions
Business metrics do not change even when features improve
User satisfaction always decreases after product changes
Only the marketing team uses user insights
Explanation:
Olivia says sharing insights helps product and marketing make better decisions, so the best inference is that insights help different teams decide more effectively.
5.
Why does Olivia give the example about faster loading times?
To argue that all users want the same thing
To show that user insights can lead to measurable business improvements
To explain why surveys are difficult to conduct
To suggest that retention rate is unimportant
Explanation:
Olivia uses the example to demonstrate the clear link between user insights and a business outcome, namely an increase in retention rate.
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