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Listening Quiz: Thảo Luận Về Kết Quả Tối Ưu Tỷ Lệ Chuyển Đổi – Medium Level
Th4 3, 2025
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bởi
Anna Phạm
trong
Tiếng Anh dành cho Nhà thiết kế trải nghiệm người dùng (UX) (English for UX Designer)
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1.
What are Kevin and Emily mainly discussing?
The results of a conversion rate optimization report
A new advertising campaign for social media
Plans for a customer service training session
A problem with the company’s mobile app
Explanation:
Kevin says he has the CRO report ready, and the conversation focuses on test results, conversion increases, bounce rates, and next steps for optimization.
2.
By how much did the new landing page increase conversions?
20%
5%
15%
10%
Explanation:
Kevin states, “The new landing page increased conversions by 15%.”
3.
Which button text performed best in the test?
Get Started Now
Start Free Trial
Learn More
Sign Up Today
Explanation:
Kevin says the text “Get Started Now” performed best.
4.
What improvement helped reduce bounce rates?
Testing new headlines
Adding more mobile images
A change in the button color
A 20% improvement in page load time
Explanation:
Kevin says they improved load time by 20%, which helped reduce bounce rates.
5.
What can be inferred about the team’s next testing priority?
They will change the page load time again
They will only test mobile users from now on
They will stop testing because the results were already strong
They will focus on testing new headlines
Explanation:
Kevin recommends focusing on testing new headlines next, and Emily agrees to prepare for the next round of tests.
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