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Listening Quiz: Giải Thích Đầu Tư UX Cho Ban Điều Hành – Medium Level
Th8 17, 2025
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bởi
Anna Phạm
trong
Tiếng Anh dành cho Nhà thiết kế trải nghiệm người dùng (UX) (English for UX Designer)
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1.
What is the main purpose of Daniel and Mia’s meeting preparation?
To explain how UX investment benefits the company
To compare different company departments’ budgets
To train executives on technical UX methods
To decide which new product features to build next
Explanation:
They repeatedly discuss showing how UX improves ROI, increases sales, reduces support costs, and pays off quickly for executives.
2.
What does Mia say she prepared for the meeting?
Charts showing user growth and revenue increase
A list of competitor prices and discounts
A technical report on software errors
A schedule for the next quarter’s sales calls
Explanation:
Mia says, ‘I prepared charts showing user growth and revenue increase.’
3.
According to Daniel, what should the presentation also mention?
Higher advertising spending
Reduced errors and complaints
New employee training plans
A longer product development cycle
Explanation:
Daniel says, ‘We should also mention reduced errors and complaints.’
4.
Why do Daniel and Mia want to avoid technical terms in their presentation?
Because they plan to give the technical details in a later meeting
Because they want the benefits to be easy for executives to understand
Because technical terms would make the charts look less accurate
Because the executives are already experts in UX research
Explanation:
Daniel says they must keep it simple for the executives, and Mia agrees: ‘Just clear benefits and numbers.’ This shows they want the presentation to be easy to understand.
5.
Why does Daniel suggest showing competitor examples with strong UX success?
To delay the discussion about ROI
To help executives see the market advantage
To show that the company should copy every competitor product
To prove the executives do not need more data
Explanation:
Mia says, ‘That will help them see the market advantage,’ which directly explains Daniel’s suggestion.
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