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Listening Quiz: Trình Bày Giả Thuyết Thiết Kế Dựa Trên Nghiên Cứu – Advanced Level
Th6 8, 2025
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bởi
Anna Phạm
trong
Tiếng Anh dành cho Nhà thiết kế trải nghiệm người dùng (UX) (English for UX Designer)
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1.
What is Daniel and Sarah mainly discussing?
A complaint about poor user engagement time
A new marketing campaign for the website
A research-backed test of button color to improve clicks
A redesign of the company logo
Explanation:
They discuss Daniel’s idea to change the button color, the research behind it, and how to test whether red buttons improve clicks.
2.
According to Daniel, what did the 2022 study find?
Red buttons reduced user engagement time
Blue buttons increased click rates by 15%
Red increased click rates by 15%
Button color had no effect on clicks
Explanation:
Daniel says a 2022 study found that red increased click rates by 15%.
3.
How long does Daniel say they should run the test?
A full month
Exactly two weeks
At least one week
At least two weeks
Explanation:
Daniel says they should run the test for at least two weeks to get enough data.
4.
What can be inferred about Sarah’s attitude toward Daniel’s idea?
She is interested and supportive of testing the idea
She wants to change the design without any testing
She is skeptical and rejects the idea immediately
She already knows the red button will definitely win
Explanation:
Sarah asks follow-up questions, says the study sounds promising, and agrees to prepare the test plan, showing interest and support.
5.
What will Daniel and Sarah most likely do next?
Prepare the test plan for the A/B test
Choose a final button color immediately
Search for a new study about blue buttons
Redesign the whole website layout
Explanation:
Sarah ends by saying, ‘Let’s prepare the test plan,’ which strongly suggests that is their next step.
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