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Listening Quiz: Thuyết Trình Hiệu Suất Thương Hiệu Hàng Quý – Advanced Level
Th1 30, 2024
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bởi
Anna Phạm
trong
Tiếng Anh dành cho Quản lý thương hiệu (English for Brand Manager)
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1.
What is the main purpose of Mia’s presentation?
To explain the company’s quarterly brand performance
To train staff on social media marketing
To discuss employee scheduling changes
To announce a new product launch
Explanation:
Mia presents key metrics such as brand awareness, engagement, market share, sales revenue, challenges, and next-quarter strategies, which shows the presentation is about quarterly brand performance.
2.
By how much did brand awareness increase this quarter?
15%
12%
3%
8%
Explanation:
Mia says, ‘Our brand awareness increased by 12% this quarter.’
3.
What caused the increase in customer engagement?
Social media campaigns
Improved delivery times
Higher market share
A new pricing strategy
Explanation:
Mia explains that engagement rose by 8%, mainly due to social media campaigns.
4.
What challenge did the company face this quarter?
A drop in brand awareness
A decline in market share
A failed advertising campaign
Supply chain delays
Explanation:
Mia says, ‘We faced supply chain delays affecting product availability.’
5.
What can be inferred about the company’s overall performance this quarter?
It focused only on sales revenue and ignored other metrics
It showed growth overall despite some challenges
It struggled in every area and missed all targets
It plans to reduce digital advertising next quarter
Explanation:
Mia reports increases in brand awareness, engagement, market share, and sales revenue, while noting only a slight drop in customer satisfaction and some supply chain delays. This supports the inference that the company performed well overall despite challenges.
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