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Listening Quiz: Đánh Giá Rủi Ro Danh Tiếng Trước Khi Khởi Động Chiến Dịch – Easy Level
Th2 21, 2024
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bởi
Anna Phạm
trong
Tiếng Anh dành cho Quản lý thương hiệu (English for Brand Manager)
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1.
What is the main topic of the conversation?
A report about sales growth from a new brand image
A plan to cancel the campaign completely
A discussion of the risks and planning for a campaign launch
A request to increase customer feedback after launch
Explanation:
Paul and Emma discuss the campaign’s risks, how serious they are, how to reduce them, and what to do after launch.
2.
What risk does Paul say the campaign may cause?
It may cost too much to produce
It may upset some customers
It may be delayed for several weeks
It may require hiring new staff
Explanation:
Paul says, ‘The campaign may upset some customers.’
3.
How does Paul say the risk could be reduced?
By removing customer feedback monitoring
By changing some messages in the campaign
By offering discounts to all customers
By launching the campaign earlier
Explanation:
Paul explains that the risk can be reduced ‘by changing some messages in the campaign.’
4.
What can be inferred about Emma’s role in the conversation?
She is responsible for monitoring sales after launch
She plans to write the campaign messages herself
She needs to inform others about the risk assessment
She wants to stop all customer contact
Explanation:
Emma says, ‘I will tell the board about this,’ which suggests she needs to inform others about the risk assessment.
5.
What will the company do after the campaign launches?
Delay the board meeting
Change the brand image immediately
Monitor customer feedback closely
Cancel the risk report
Explanation:
Paul says, ‘We will monitor it closely after launch,’ referring to customer feedback.
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