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Listening Quiz: Cuộc Họp Đánh Giá Tài Trợ – Easy Level
Th9 27, 2024
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bởi
Anna Phạm
trong
Tiếng Anh dành cho Quản lý thương hiệu (English for Brand Manager)
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1.
What is the main topic of the conversation?
A discussion about whether to accept a sponsorship offer
A plan to redesign the company logo
A report on customer complaints about advertising
A meeting to hire a new marketing manager
Explanation:
Robert and Laura discuss the new sponsorship offer and whether the company should accept it.
2.
Why does Robert say the sponsorship is not a good brand fit?
The sponsor’s target audience is very different from theirs
The sponsor wants the company to change its values
The sponsor has a poor reputation with customers
The sponsor asks for too much money
Explanation:
Robert says the sponsorship is not a good fit because their target audience is very different from ours.
3.
What does Robert think about the financial offer?
It is too small to consider
It is good, but not the most important factor
It will cause the company to lose money
It is only attractive if the brand fit improves
Explanation:
Robert says, ‘The money is good, but brand fit is more important.’
4.
What can be inferred about Robert’s priorities when evaluating the offer?
He thinks customer confusion is unavoidable
He values brand alignment more than money
He only cares about short-term profit
He wants to accept any sponsorship that is available
Explanation:
Robert says the money is good, but brand fit is more important, and he recommends declining the offer.
5.
Why does Laura say, ‘I trust your judgment’ ?
She wants Robert to explain the financial terms again
She has already decided to accept the offer
She disagrees with Robert’s recommendation
She wants Robert to make the final decision based on his review
Explanation:
Laura accepts Robert’s recommendation and says, ‘I trust your judgment,’ which shows she is relying on his evaluation to guide the decision.
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