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Listening Quiz: Xác Nhận Định Vị Thương Hiệu Với Hiểu Biết Khách Hàng – Advanced Level
Th7 28, 2025
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bởi
Anna Phạm
trong
Tiếng Anh dành cho Quản lý thương hiệu (English for Brand Manager)
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1.
What are Mia and Robert mainly discussing?
Planning a new customer support schedule
Reviewing whether the brand message and positioning are effective
Choosing colors for a company logo only
Training staff to speak more formally with customers
Explanation:
They are reviewing the brand message, values, customer connection, visuals, and small changes needed to finalize the strategy.
2.
What does Robert say about the first statement?
It should be removed from the strategy
It is too long and confusing
It does not mention customer trust
It mostly matches their values but is too formal
Explanation:
Robert says the first statement mostly matches their values, but it feels a bit too formal.
3.
Which strength does Mia say the second message should highlight?
Trust and quality
Employee training
Low prices and fast shipping
New product features
Explanation:
Mia says they want to highlight trust and quality because those are strengths.
4.
What can be inferred about the brand message the team wants?
It should focus only on support service
It should avoid mentioning customer needs
It should sound friendly but still professional
It should be very casual and humorous
Explanation:
Mia says they want it friendly but professional, and Robert suggests simpler words.
5.
According to Robert, which elements seem right for the audience?
The colors and images
The slogan and pricing
The staff uniforms and office layout
The sales targets and budget
Explanation:
Robert says the colors and images seem right for their audience, and Mia agrees they are warm and inviting.
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