Listening Quiz: Thuyết Trình Phân Tích Lợi Nhuận Theo Phân Khúc Khách Hàng – Advanced Level

1. What is the main purpose of Jessica’s presentation?

2. Which customer segment is currently unprofitable?

3. What does Jessica say about Segments B and C?

4. Why does Mark ask, ‘Will this strategy increase overall profits?’

5. What can be inferred about Jessica’s recommendation for Segment D?

She thinks the company should give it more marketing support immediately
She believes the company should ignore it completely
She suggests the company should either improve its efficiency or reduce attention there
She says Segment D is the most profitable segment