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Listening Quiz: Trình Bày Kết Quả Chương Trình Thí Điểm – Medium Level
Th6 28, 2025
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bởi
Anna Phạm
trong
Tiếng Anh Thương Mại (English for Business)
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1.
What is the main purpose of the conversation?
To plan a new marketing campaign for three cities
To complain about customer service problems in one city
To compare delivery companies and choose the cheapest one
To discuss the results of a pilot programme and whether to launch it more widely
Explanation:
Emily and John review the pilot results, including sales, delivery issues, costs, and whether to proceed with a full market launch.
2.
How long was the pilot tested in three cities?
Three months
Fifteen months
Three cities
Three weeks
Explanation:
Emily says, ‘We tested in three cities for three months.’
3.
What happened to sales during the pilot?
They were not measured
They decreased by 15%
They stayed the same
They increased by 20%
Explanation:
Emily states that customer response was very positive and that ‘Sales increased by 20%.’
4.
What is Emily’s view of the full launch?
She thinks it should happen only after fixing delivery plans
She thinks the pilot failed in every city
She thinks it should be avoided because of high costs
She thinks costs will remain higher than expected
Explanation:
Emily recommends full market entry, but adds ‘with better delivery plans,’ which means she supports launching while improving logistics.
5.
What does Emily say will happen to costs with the full launch?
They will stay higher than expected
They will drop by 15%
They will rise by 20%
They will be impossible to predict
Explanation:
Emily says, ‘Yes, we expect costs to drop by 15%.’
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