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Listening Quiz: Tư Vấn Chiến Lược Hợp Tác Truyền Thông – Advanced Level
Th2 12, 2024
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bởi
Anna Phạm
trong
Tiếng Anh Nội Dung Số (English for Digital Content)
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1.
What is the main topic of Laura and Kevin’s conversation?
Planning a media partnership strategy to reach new audiences
Choosing a new social media app for the company
Writing a long article for the company website
Hiring new employees for the marketing team
Explanation:
Laura and Kevin discuss partnering with media outlets, choosing content, finding partners, and measuring success, all as part of a media partnership strategy.
2.
According to Laura, what kind of content should they share with partners?
Long reports and surveys
Podcast interviews only
Short videos and articles
Only live broadcasts
Explanation:
Laura says, ‘Short videos and articles work best.’
3.
What should Laura and Kevin track to measure the success of the partnerships?
Website design changes and sales calls
Advertisement costs and shipping times
Employee attendance and training hours
Views, shares, and new followers
Explanation:
Laura says they should track ‘views, shares, and new followers.’
4.
What can be inferred about the partners Laura wants to find?
They prefer to post content less than once a month
They must be much larger than the company itself
They should have audiences similar to the company’s target audience
They only work with paid advertisements
Explanation:
Laura advises Kevin to ‘look for brands with similar audiences,’ which implies the best partners share a similar target audience.
5.
What will Kevin do next?
Track the campaign results
Start contacting potential partners
Prepare the content
Update the weekly content schedule
Explanation:
Kevin says, ‘I will start contacting potential partners,’ which states his next action directly.
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