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Listening Quiz: Tư Vấn Chiến Lược Hợp Tác Truyền Thông – Advanced Level
Th2 12, 2024
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bởi
Anna Phạm
trong
Tiếng Anh Nội Dung Số (English for Digital Content)
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1.
What is the main topic of Laura and Kevin’s conversation?
Planning a media partnership strategy to reach new audiences
Hiring new employees for the marketing team
Choosing a new social media app for the company
Writing a long article for the company website
Explanation:
Laura and Kevin discuss partnering with media outlets, choosing content, finding partners, and measuring success, all as part of a media partnership strategy.
2.
According to Laura, what kind of content should they share with partners?
Long reports and surveys
Only live broadcasts
Short videos and articles
Podcast interviews only
Explanation:
Laura says, ‘Short videos and articles work best.’
3.
What should Laura and Kevin track to measure the success of the partnerships?
Views, shares, and new followers
Employee attendance and training hours
Website design changes and sales calls
Advertisement costs and shipping times
Explanation:
Laura says they should track ‘views, shares, and new followers.’
4.
What can be inferred about the partners Laura wants to find?
They should have audiences similar to the company’s target audience
They only work with paid advertisements
They must be much larger than the company itself
They prefer to post content less than once a month
Explanation:
Laura advises Kevin to ‘look for brands with similar audiences,’ which implies the best partners share a similar target audience.
5.
What will Kevin do next?
Update the weekly content schedule
Prepare the content
Track the campaign results
Start contacting potential partners
Explanation:
Kevin says, ‘I will start contacting potential partners,’ which states his next action directly.
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