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Tiếng Anh Chuyên Ngành
Listening Quiz: Thiết Lập Theo Dõi Hiệu Suất Nội Dung – Medium Level
Th3 12, 2025
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bởi
Anna Phạm
trong
Tiếng Anh Nội Dung Số (English for Digital Content)
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1.
What is the main purpose of Linda and Paul’s conversation?
To train Paul on writing website articles
To discuss how to set up tracking for content performance
To plan a marketing campaign for a new product
To choose a new website design for the company
Explanation:
Linda and Paul talk about tracking page views, event tracking, reports, and reviewing performance, which shows they are setting up content performance tracking.
2.
What does Linda say they should track first?
Customer phone calls and email replies
Page views and time spent on each page
The number of new website visitors by country
The cost of each page on the website
Explanation:
Linda specifically says, ‘We should track page views and time spent on each page.’
3.
Where do they add the tracking code?
Only to the homepage
Inside the weekly report
At the bottom of the contact page
To every page header
Explanation:
Linda says, ‘we add the tracking code to every page header.’
4.
How often should they review the reports?
Daily
Only when there is a problem
Weekly
Monthly
Explanation:
Linda says, ‘We should review them weekly to improve content.’
5.
Why does Linda say they should review the reports weekly?
To stop using the tracking platform
To avoid adding event tracking
To improve the content based on the results
To replace the website with a new one
Explanation:
Linda directly connects weekly review with the goal ‘to improve content,’ so the best inference is that the reports are reviewed to make improvements.
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