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Tiếng Anh Chuyên Ngành
Listening Quiz: Thiết Lập Theo Dõi Hiệu Suất Nội Dung – Medium Level
Th3 12, 2025
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bởi
Anna Phạm
trong
Tiếng Anh Nội Dung Số (English for Digital Content)
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1.
What is the main purpose of Linda and Paul’s conversation?
To train Paul on writing website articles
To discuss how to set up tracking for content performance
To choose a new website design for the company
To plan a marketing campaign for a new product
Explanation:
Linda and Paul talk about tracking page views, event tracking, reports, and reviewing performance, which shows they are setting up content performance tracking.
2.
What does Linda say they should track first?
Customer phone calls and email replies
The cost of each page on the website
The number of new website visitors by country
Page views and time spent on each page
Explanation:
Linda specifically says, ‘We should track page views and time spent on each page.’
3.
Where do they add the tracking code?
Inside the weekly report
Only to the homepage
To every page header
At the bottom of the contact page
Explanation:
Linda says, ‘we add the tracking code to every page header.’
4.
How often should they review the reports?
Daily
Monthly
Weekly
Only when there is a problem
Explanation:
Linda says, ‘We should review them weekly to improve content.’
5.
Why does Linda say they should review the reports weekly?
To replace the website with a new one
To avoid adding event tracking
To improve the content based on the results
To stop using the tracking platform
Explanation:
Linda directly connects weekly review with the goal ‘to improve content,’ so the best inference is that the reports are reviewed to make improvements.
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