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Listening Quiz: Kết Quả A/B Test Tiêu Đề Email – Easy Level
Th2 26, 2025
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bởi
Anna Phạm
trong
Tiếng Anh dành cho Chuyên viên marketing số (English for Digital Marketer)
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1.
What are Kevin and Jessica mainly discussing?
A customer complaint about a delayed email
The design of a company newsletter
The results of an A/B test for email subject lines
A new product launch plan
Explanation:
Kevin says he has the A/B test results, and the conversation focuses on which subject line performed better, the open rates, and the click rates.
2.
What was the open rate for subject line B?
30%
18%
25%
20%
Explanation:
Kevin states that subject line B had an open rate of 25%.
3.
What does Kevin recommend using next time?
Both subject lines together
Subject line A
A different email format
Subject line B
Explanation:
Kevin says, ‘I recommend using subject line B next time.’
4.
What can be inferred about the click rates for subject lines A and B?
Subject line B had much higher click rates than A
Subject line A had much higher click rates than B
Neither subject line had any clicks
The click rates were about the same
Explanation:
Kevin directly says, ‘Click rates were similar for both lines,’ which means neither line clearly outperformed the other in click rates.
5.
What will Jessica and Kevin most likely do next?
Rewrite only subject line A
Update the email for the next send
Stop testing subject lines entirely
Cancel the email campaign
Explanation:
Jessica says, ‘Let’s update the email for the next send,’ which strongly indicates their next action.
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