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Listening Quiz: Kết Quả A/B Test Tiêu Đề Email – Easy Level
Th2 26, 2025
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bởi
Anna Phạm
trong
Tiếng Anh dành cho Chuyên viên marketing số (English for Digital Marketer)
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1.
What are Kevin and Jessica mainly discussing?
The results of an A/B test for email subject lines
The design of a company newsletter
A customer complaint about a delayed email
A new product launch plan
Explanation:
Kevin says he has the A/B test results, and the conversation focuses on which subject line performed better, the open rates, and the click rates.
2.
What was the open rate for subject line B?
20%
18%
30%
25%
Explanation:
Kevin states that subject line B had an open rate of 25%.
3.
What does Kevin recommend using next time?
Subject line A
Subject line B
A different email format
Both subject lines together
Explanation:
Kevin says, ‘I recommend using subject line B next time.’
4.
What can be inferred about the click rates for subject lines A and B?
Neither subject line had any clicks
The click rates were about the same
Subject line A had much higher click rates than B
Subject line B had much higher click rates than A
Explanation:
Kevin directly says, ‘Click rates were similar for both lines,’ which means neither line clearly outperformed the other in click rates.
5.
What will Jessica and Kevin most likely do next?
Cancel the email campaign
Update the email for the next send
Rewrite only subject line A
Stop testing subject lines entirely
Explanation:
Jessica says, ‘Let’s update the email for the next send,’ which strongly indicates their next action.
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