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Listening Quiz: Phân Tích Tỷ Lệ Bỏ Qua Phễu Thanh Toán – Medium Level
Th7 6, 2025
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bởi
Anna Phạm
trong
Tiếng Anh dành cho Chuyên viên marketing số (English for Digital Marketer)
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1.
What is the main topic of the conversation?
A discussion about how to improve checkout completion by addressing payment-step abandonment
A customer complaint about a delayed delivery
A report on employee performance during a weekly team meeting
A comparison of several online shopping websites
Explanation:
William and Olivia discuss checkout funnel data, identify the highest abandonment at the payment step, and suggest ways to improve the checkout process.
2.
At which step is the highest abandonment found?
At the shipping step
At the order confirmation step
At the account creation step
At the payment step
Explanation:
William says, ‘The highest abandonment is at the payment step.’
3.
What does Olivia suggest adding because some people like using it?
Gift cards
Coupon codes
Digital wallets
Email receipts
Explanation:
Olivia says, ‘Some people like using digital wallets,’ in response to the idea of adding more payment options.
4.
What can be inferred about the payment process?
It is the final step after delivery is completed
It may be causing customers to hesitate or leave before finishing
It is already faster than other steps in the checkout flow
It only works for customers who use desktop computers
Explanation:
William thinks the payment process may be too long or confusing, which suggests it may be causing customers to leave before completing checkout.
5.
What will William do next according to the conversation?
He will cancel the checkout funnel analysis
He will prepare a plan for next week
He will ask Olivia to contact customers directly
He will launch the new checkout design immediately
Explanation:
William says, ‘Yes, I will prepare a plan for next week,’ in response to Olivia asking whether they should test the changes soon.
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