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Listening Quiz: Phổ Biến Hướng Dẫn Giọng Điệu Và Hình Ảnh – Advanced Level
Th9 21, 2025
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bởi
Anna Phạm
trong
Tiếng Anh dành cho Chuyên viên marketing số (English for Digital Marketer)
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1.
What is the main purpose of Michael’s briefing?
To describe the brand’s tone of voice and visual guidelines
To explain the company’s sales targets for the quarter
To introduce a new product launch schedule
To discuss employee performance expectations
Explanation:
Michael says, ‘Let’s discuss the brand’s tone and visuals,’ and then explains the style rules for voice, colors, fonts, images, logos, and social media posts.
2.
Which colors should be used for the brand visuals?
Green, yellow, and orange
Red, black, and gold
Blue, white, and gray
Purple, silver, and pink
Explanation:
Michael clearly says to use the brand colors: ‘blue, white, and gray.’
3.
What does Michael say about the images?
They should use heavy filters to look artistic
They should only show products, not people
They should be illustrated rather than photographed
They should be bright and natural with no heavy filters
Explanation:
Michael says to ‘use high-quality photos that show real people’ and that they should be ‘bright and natural’ and to ‘avoid heavy filters.’
4.
What can be inferred about the brand’s communication style?
It should be formal but distant
It should sound playful and casual
It should focus mainly on humor and slang
It should sound clear, confident, and professional
Explanation:
Michael says the tone must be ‘friendly but professional’ and that the voice should be ‘clear and confident,’ so the communication style is professional, clear, and confident.
5.
What does Michael say about the brand logo?
It should only appear on social media posts
It must always be the official logo without changes
It can be redesigned for each campaign
It should be changed to match the colors
Explanation:
Michael states, ‘No changes allowed. Always use the official logo.’
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