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Listening Quiz: Cuộc Họp Khởi Động Chiến Dịch – Easy Level
Th3 19, 2025
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bởi
Anna Phạm
trong
Tiếng Anh dành cho Chuyên viên marketing số (English for Digital Marketer)
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1.
What is the main purpose of the meeting?
To hire new employees
To discuss a product complaint
To review last quarter’s budget
To plan a marketing campaign
Explanation:
The conversation is a campaign kickoff meeting where Anna and David discuss goals, KPIs, target audience, main message, and creative brief, so the purpose is to plan a marketing campaign.
2.
Which KPIs will the team track?
Website visits and sales
Social media followers and comments
Customer satisfaction and refunds
Email open rates and calls
Explanation:
Anna says, ‘We will track website visits and sales.’
3.
Who is the target audience for the campaign?
Business owners in large companies
Teenagers under 18
Adults over 40
Young adults aged 18 to 30
Explanation:
Anna states that the target audience is ‘Young adults aged 18 to 30.’
4.
What will the creative brief focus on?
Luxury and status
Price and discounts
Simplicity and fun
Speed and technology
Explanation:
Anna says the creative brief ‘will focus on simplicity and fun.’
5.
What can be inferred about David’s role in the meeting?
He set the meeting for next month
He is the target customer
He is responsible for preparing the draft
He is tracking website visits
Explanation:
David says, ‘I will prepare the draft,’ which shows he is responsible for preparing it.
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