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Listening Quiz: Cuộc Họp Khởi Động Chiến Dịch – Easy Level
Th3 19, 2025
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bởi
Anna Phạm
trong
Tiếng Anh dành cho Chuyên viên marketing số (English for Digital Marketer)
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1.
What is the main purpose of the meeting?
To review last quarter’s budget
To hire new employees
To plan a marketing campaign
To discuss a product complaint
Explanation:
The conversation is a campaign kickoff meeting where Anna and David discuss goals, KPIs, target audience, main message, and creative brief, so the purpose is to plan a marketing campaign.
2.
Which KPIs will the team track?
Social media followers and comments
Email open rates and calls
Customer satisfaction and refunds
Website visits and sales
Explanation:
Anna says, ‘We will track website visits and sales.’
3.
Who is the target audience for the campaign?
Adults over 40
Young adults aged 18 to 30
Business owners in large companies
Teenagers under 18
Explanation:
Anna states that the target audience is ‘Young adults aged 18 to 30.’
4.
What will the creative brief focus on?
Price and discounts
Luxury and status
Speed and technology
Simplicity and fun
Explanation:
Anna says the creative brief ‘will focus on simplicity and fun.’
5.
What can be inferred about David’s role in the meeting?
He is responsible for preparing the draft
He is the target customer
He set the meeting for next month
He is tracking website visits
Explanation:
David says, ‘I will prepare the draft,’ which shows he is responsible for preparing it.
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