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Listening Quiz: Chọn Mô Hình Attribution Kênh Tốt Nhất – Easy Level
Th1 29, 2025
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bởi
Anna Phạm
trong
Tiếng Anh dành cho Chuyên viên marketing số (English for Digital Marketer)
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1.
What is the main topic of Emily and Michael’s conversation?
Scheduling a client meeting
Comparing channel attribution models
How to create a marketing budget
Choosing a new sales team leader
Explanation:
They discuss different channel attribution models, especially comparing last-click, first-click, and multi-touch models.
2.
Why does Emily recommend the multi-touch model?
It gives credit to all channels involved
It only shows the first channel
It requires no data at all
It is the simplest model to use
Explanation:
Emily says the multi-touch model is best because it shows all channel impacts and gives credit to all channels involved.
3.
What is one problem Emily points out about the last-click model?
It cannot be explained clearly
It only works for one client
It is too expensive to use
It ignores earlier channels
Explanation:
Emily says the last-click model ignores earlier channels and misses important data.
4.
What can be inferred about Michael after the conversation?
He is ready to recommend multi-touch to the client
He prefers the first-click model over all others
He thinks the last-click model is the most accurate
He wants to stop comparing models
Explanation:
At the end, Michael says he will tell the client about multi-touch, which shows he accepts Emily’s recommendation.
5.
What does Emily say about the data needed for the multi-touch model?
It needs less data than the other models
It does not need any data
It needs only first-click data
It needs a bit more data but is more accurate
Explanation:
Emily explains that the multi-touch model needs a bit more data, but it is more accurate.
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