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Listening Quiz: Tư Vấn Phân Tích Khoảng Trống Nội Dung – Easy Level
Th10 2, 2025
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bởi
Anna Phạm
trong
Tiếng Anh dành cho Chuyên viên marketing số (English for Digital Marketer)
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1.
According to Sarah, what is a content gap?
A search result that is too long
A topic that users never search for
A topic your site misses
A page with too many keywords
Explanation:
Sarah explains that a content gap is “a topic your site misses.”
2.
How do Sarah and James check for content gaps?
They look only at the site’s homepage
They compare what users search for with what they can find
They remove old pages that get few clicks
They interview website visitors about their hobbies
Explanation:
Sarah says they check what users search for but can’t find.
3.
What should James focus on when choosing topics?
Topics that have no search traffic at all
Topics that match user search intent
Topics that are written by competitors
Topics that are very short and simple
Explanation:
Sarah advises James to target topics that match user search intent.
4.
What example does Sarah give of a useful content gap?
Creating how-to guides when users want them
Adding more ads to the website
Writing fewer articles each month
Changing the website’s color scheme
Explanation:
Sarah says that if users want how-to guides, James should create those guides.
5.
What can James likely expect if he follows Sarah’s advice?
A lower need for helpful content
More visitors and better ranking
Fewer search terms to study
Less interest from website users
Explanation:
Sarah says this approach brings more visitors and improves ranking, so James can likely expect those results.
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