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Listening Quiz: Chiến Lược Email Automation Cross-sell Và Upsell – Advanced Level
Th10 20, 2024
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bởi
Anna Phạm
trong
Tiếng Anh dành cho Chuyên viên marketing số (English for Digital Marketer)
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1.
What is Kevin mainly discussing with Emily?
A discount campaign for first-time buyers
A new website design for the sales team
A customer complaint about delayed emails
A plan to automate cross-sell and upsell emails
Explanation:
Kevin says he has a new email strategy and explains that it uses automation for cross-sell and upsell emails.
2.
What does the system send when a customer buys something?
An email with add-ons
A thank-you note with a coupon code
A reminder to review the product
A survey about the shopping experience
Explanation:
Kevin explains that when a customer buys something, the system sends an email with add-ons.
3.
What information is used to personalize the offers?
The customer’s age and location
The customer’s feedback and return history
The customer’s purchase history and browsing data
The customer’s payment method and shipping address
Explanation:
Kevin says the content uses purchase history and browsing data to customize offers.
4.
What can be inferred about the email strategy after it is set up?
The system will manage the emails automatically with little manual work
Customers will only receive emails before making a purchase
Employees will need to manually write each email
The strategy will focus only on upselling, not cross-selling
Explanation:
Emily asks whether it will require a lot of manual work, and Kevin says the automation handles everything after initial setup.
5.
What will Kevin and Emily most likely do next?
Cancel the email strategy because it is too complex
Wait for customer complaints before taking action
Rewrite the sales emails by hand
Start setting up the automation next week
Explanation:
Kevin says, ‘We can begin setting it up next week,’ which clearly indicates the next action.
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