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Listening Quiz: Trình Bày Phân Tích Giá Trị Vòng Đời Khách Hàng – Medium Level
Th10 2, 2024
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bởi
Anna Phạm
trong
Tiếng Anh dành cho Chuyên viên marketing số (English for Digital Marketer)
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1.
What is the main point of Sophia’s presentation?
The analysis shows that loyal customers buy less often over time.
The marketing plan should focus only on short-term sales.
Customer spending and retention data support increasing marketing investment.
The company should reduce all advertising immediately.
Explanation:
Sophia explains that customers spend more over time, the return is higher than the cost, and better ads and offers improve retention, all of which support increasing marketing investment.
2.
According to Sophia, how much does the company get back for every dollar spent?
Three dollars
Two dollars
One dollar
Four dollars
Explanation:
Sophia says, ‘For every dollar spent, we get three back.’
3.
What does Sophia say about loyal customers?
They stop buying after the first purchase.
They buy twice as often.
They only respond to discounts.
They spend less over time.
Explanation:
Sophia states, ‘loyal customers buy twice as often.’
4.
What can be inferred about the company’s marketing budget?
It should be moved away from paid media and into product design.
It must be cut because customer retention is low.
It can likely be increased because the return is higher than the cost.
It should stay exactly the same because the return is uncertain.
Explanation:
Mark asks if it is safe to increase the budget, and Sophia answers yes because the return is higher than the cost, which supports increasing the budget.
5.
Why does Mark ask, ‘What about customer retention?’
He wants Sophia to stop the presentation.
He is asking for a definition of customer lifetime value.
He wants to know the company’s current office location.
He is checking whether the data supports long-term growth.
Explanation:
Mark’s question follows the discussion of spending and return, and Sophia responds with information about better ads, offers, and loyal customers, showing he is checking whether the data supports long-term growth.
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