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Listening Quiz: Thảo Luận Về Bản Đồ Hành Trình Khách Hàng – Medium Level
Th3 22, 2024
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bởi
Anna Phạm
trong
Tiếng Anh dành cho Chuyên viên marketing số (English for Digital Marketer)
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1.
What are Olivia and Kevin mainly discussing?
When to launch a new product
How to redesign the company logo
Which digital touchpoints to include in a campaign
How to train customer service staff
Explanation:
They discuss the customer journey map and decide which digital touchpoints to add to the campaign plan.
2.
Which touchpoint does Kevin say helps keep customers informed?
Social media
Email marketing
Website chat support
Mobile app notifications
Explanation:
Kevin says, “Email is important too. It helps keep customers informed.”
3.
What reason does Kevin give for including mobile app notifications?
They are only for new customers
They are the cheapest option
They replace website chat support
Many customers use the app daily
Explanation:
Kevin says, “Yes, many customers use our app daily.”
4.
What can be inferred about the campaign plan after this conversation?
It will remove the customer journey map
It will focus only on email marketing
It will avoid customer engagement
It will include several digital contact points
Explanation:
They agree to add social media, email, app notifications, and chat support, so the campaign will include several digital touchpoints.
5.
Why does Olivia say, “Let’s add these to the campaign plan”?
She is unsure about the customer journey map
She wants to end the conversation quickly
She wants to postpone the campaign
She agrees with Kevin’s suggestions and wants to include them
Explanation:
Olivia summarizes the agreed touchpoints and asks to add them to the campaign plan, showing agreement and action.
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Listening Quiz: Thảo Luận Về Yêu Cầu Cổng Và Giao Thức Cho Dịch Vụ Mới – Advanced Level
Tiếp theo:
Flashcards và Quiz Từ Vựng: Biện Minh Về Mặt Đạo Đức Cho Một Nghiên Cứu Với Nhóm Người Dễ Bị Tổn Thương – Easy Level
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