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Listening Quiz: Thảo Luận Về Bản Đồ Hành Trình Khách Hàng – Medium Level
Th3 22, 2024
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bởi
Anna Phạm
trong
Tiếng Anh dành cho Chuyên viên marketing số (English for Digital Marketer)
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1.
What are Olivia and Kevin mainly discussing?
Which digital touchpoints to include in a campaign
When to launch a new product
How to redesign the company logo
How to train customer service staff
Explanation:
They discuss the customer journey map and decide which digital touchpoints to add to the campaign plan.
2.
Which touchpoint does Kevin say helps keep customers informed?
Social media
Email marketing
Mobile app notifications
Website chat support
Explanation:
Kevin says, “Email is important too. It helps keep customers informed.”
3.
What reason does Kevin give for including mobile app notifications?
Many customers use the app daily
They are the cheapest option
They are only for new customers
They replace website chat support
Explanation:
Kevin says, “Yes, many customers use our app daily.”
4.
What can be inferred about the campaign plan after this conversation?
It will avoid customer engagement
It will remove the customer journey map
It will include several digital contact points
It will focus only on email marketing
Explanation:
They agree to add social media, email, app notifications, and chat support, so the campaign will include several digital touchpoints.
5.
Why does Olivia say, “Let’s add these to the campaign plan”?
She wants to end the conversation quickly
She agrees with Kevin’s suggestions and wants to include them
She is unsure about the customer journey map
She wants to postpone the campaign
Explanation:
Olivia summarizes the agreed touchpoints and asks to add them to the campaign plan, showing agreement and action.
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Listening Quiz: Thảo Luận Về Yêu Cầu Cổng Và Giao Thức Cho Dịch Vụ Mới – Advanced Level
Tiếp theo:
Flashcards và Quiz Từ Vựng: Biện Minh Về Mặt Đạo Đức Cho Một Nghiên Cứu Với Nhóm Người Dễ Bị Tổn Thương – Easy Level
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