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Listening Quiz: Nghiên Cứu Từ Khóa Và Cấu Trúc Nhóm Quảng Cáo – Easy Level
Th10 14, 2025
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bởi
Anna Phạm
trong
Tiếng Anh dành cho Chuyên viên marketing số (English for Digital Marketer)
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1.
What is the conversation mainly about?
Emily explaining a customer survey about brand loyalty
Emily presenting keyword research and suggesting ad group themes for a campaign
James and Emily discussing how to lower advertising costs
James asking Emily to design a website for the campaign
Explanation:
Emily says she finished keyword research and suggests three ad groups based on themes, and James responds that this will help the campaign.
2.
Which themes does Emily suggest for the ad groups?
Online, offline, and mobile
New, old, and seasonal
Speed, service, and location
Price, quality, and brand
Explanation:
Emily explicitly says, ‘The themes are price, quality, and brand.’
3.
About how many keywords are in each ad group?
About five keywords
About fifteen keywords
About ten keywords
About twenty keywords
Explanation:
Emily says, ‘Each group has about ten keywords.’
4.
What can be inferred about the keywords Emily found?
They are mostly unrelated to the campaign themes
They are likely useful for attracting visitors to the campaign
They were taken from a customer complaint list
They will probably reduce search volume
Explanation:
Emily says the keywords have good search volume, and James says this will help the campaign, so they are likely useful for attracting traffic.
5.
Why does James thank Emily at the end?
Because her keyword research and ad group plan will help the campaign
Because she found only one keyword for each group
Because she asked him to create new themes
Because she decided to stop the campaign
Explanation:
James says, ‘Thanks, Emily. This will help our campaign,’ which shows he is thanking her because her research and plan are useful.
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