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Listening Quiz: Hiểu Về Quảng Cáo Programmatic – Easy Level
Th6 22, 2025
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bởi
Anna Phạm
trong
Tiếng Anh dành cho Chuyên viên marketing số (English for Digital Marketer)
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1.
What is the conversation mainly about?
An explanation of programmatic advertising
A meeting between publishers and advertisers
A disagreement about advertising costs
The steps for creating online ads
Explanation:
Olivia explains programmatic advertising to Kevin, including what it is and how DSPs and SSPs work.
2.
According to Olivia, what is programmatic advertising?
A manual way to place ads in newspapers
An automatic way to buy ads online
A system used only by publishers
A tool for designing websites
Explanation:
Olivia says, ‘It is an automatic way to buy ads online.’
3.
What does DSP stand for?
Demand-Side Platform
Digital Sales Plan
Direct Strategy Program
Display Service Provider
Explanation:
Olivia explains that DSP means ‘Demand-Side Platform.’
4.
Who uses SSPs?
Publishers
Programmers
Advertisers
Customers
Explanation:
Olivia says that SSP means ‘Supply-Side Platform,’ and that publishers use it.
5.
What can be inferred from the conversation?
SSPs are used before DSPs in every case
Kevin already knew a lot about programmatic advertising
Olivia is helping Kevin understand a new topic
The speakers are arguing about ad prices
Explanation:
Kevin asks for an explanation, and Olivia patiently explains the topic, so she is helping him understand something new.
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