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Listening Quiz: Hiểu Về Quảng Cáo Programmatic – Easy Level
Th6 22, 2025
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bởi
Anna Phạm
trong
Tiếng Anh dành cho Chuyên viên marketing số (English for Digital Marketer)
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1.
What is the conversation mainly about?
A disagreement about advertising costs
An explanation of programmatic advertising
A meeting between publishers and advertisers
The steps for creating online ads
Explanation:
Olivia explains programmatic advertising to Kevin, including what it is and how DSPs and SSPs work.
2.
According to Olivia, what is programmatic advertising?
An automatic way to buy ads online
A tool for designing websites
A system used only by publishers
A manual way to place ads in newspapers
Explanation:
Olivia says, ‘It is an automatic way to buy ads online.’
3.
What does DSP stand for?
Display Service Provider
Demand-Side Platform
Digital Sales Plan
Direct Strategy Program
Explanation:
Olivia explains that DSP means ‘Demand-Side Platform.’
4.
Who uses SSPs?
Customers
Publishers
Programmers
Advertisers
Explanation:
Olivia says that SSP means ‘Supply-Side Platform,’ and that publishers use it.
5.
What can be inferred from the conversation?
Kevin already knew a lot about programmatic advertising
The speakers are arguing about ad prices
SSPs are used before DSPs in every case
Olivia is helping Kevin understand a new topic
Explanation:
Kevin asks for an explanation, and Olivia patiently explains the topic, so she is helping him understand something new.
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