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Listening Quiz: Lựa Chọn Chiến Lược Quản Lý Biến Thể Sản Phẩm Tốt Nhất – Medium Level
Th4 2, 2024
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bởi
Anna Phạm
trong
Tiếng Anh dành cho Quản lý thương mại điện tử (English for E-commerce Manager)
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1.
What are Michael and Mia mainly discussing?
The best way to manage product variants
How to advertise a new product line
How to train customers to use discount codes
Which colors and sizes to remove from the catalog
Explanation:
They discuss different ways to organize many product colors and sizes, such as grouping by color or using filters.
2.
What does Mia suggest customers do after choosing a color?
Check a shipping date
Compare all products again
Choose a price range
Pick a size
Explanation:
Mia says that if variants are grouped by color first, customers can pick size after color.
3.
What concern does Michael raise about using filters?
They cannot show sizes at all
They may make the website too colorful
They only work for one product
They need a clear design to avoid mistakes
Explanation:
Michael says filters need a clear design to avoid mistakes.
4.
What can be inferred about the two speakers’ preferred strategy at the end of the conversation?
They decide to stop showing stock information
They decide to list every variant separately
They prefer not to test the design with users
They agree to begin with grouping by color
Explanation:
Mia ends by saying, “Let’s start with grouping by color first,” showing that they agree to begin with that strategy.
5.
Why do Michael and Mia say real-time stock information is important?
It makes colors look brighter on the page
It replaces the need for filters
It reduces the number of product sizes
It helps customers know whether variants are available
Explanation:
They say they need to keep stock updated for each variant and that real-time stock info is important for customers.
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