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Listening Quiz: Thuyết Trình Phân Tích Hành Trình Khách Hàng – Easy Level
Th4 1, 2025
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bởi
Anna Phạm
trong
Tiếng Anh dành cho Quản lý thương mại điện tử (English for E-commerce Manager)
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1.
What is the main topic of the conversation?
Customer complaints about pricing
A discussion about hiring new staff
A report on where customers leave the buying process
A plan to launch a new product
Explanation:
Michael and Emily discuss customer journey data, identify where customers drop off, and talk about improving the product page and checkout process.
2.
Where do many customers leave the buying process?
When they first visit the homepage
After viewing the product page
After receiving a confirmation email
During the final delivery stage
Explanation:
Michael says, ‘Many leave after viewing the product page.’
3.
Why do customers leave after viewing the product page?
The page has too many ads
The price is too high
The page takes too long to load
The product is sold out
Explanation:
Michael explains that the product page takes too long to load.
4.
What problem does Michael mention about the checkout process?
It has too many steps
It is too expensive
It is only available at night
It does not accept credit cards
Explanation:
Michael says that some customers leave during checkout and that the process has too many steps.
5.
What will Emily most likely want to do next based on the conversation?
Add more steps to the checkout process
Remove the product page from the website
Make the product page and checkout process simpler and faster
Ignore the drop-off data and focus on advertising
Explanation:
Emily says they should make the process simpler and faster, which would reduce drop-offs.
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