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Listening Quiz: Giá Trị Vòng Đời Khách Hàng Và Chi Tiêu Thu Hút – Medium Level
Th6 16, 2024
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bởi
Anna Phạm
trong
Tiếng Anh dành cho Quản lý thương mại điện tử (English for E-commerce Manager)
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1.
What is the main topic of the conversation?
How customer lifetime value analysis will affect marketing and acquisition spending
Why the company should stop advertising altogether
How to calculate employee salaries using retention data
How Laura and Michael plan to redesign the company website
Explanation:
The conversation centers on Laura’s customer lifetime value analysis and how it will influence acquisition budget and marketing strategy.
2.
What data did Laura say was used for the analysis?
Refund records and delivery times
Survey responses and social media activity
Website clicks and email open rates
Purchase history and customer retention rates
Explanation:
Laura states that they used purchase history and customer retention rates for the analysis.
3.
What does Laura say the company should do with its acquisition budget?
Spend more to get high-value customers
Move the budget only to employee training
Spend less on high-value customers and more on low-value customers
Stop spending on all new customers
Explanation:
Laura says, ‘We should spend more to get high-value customers.’
4.
What can be inferred about the company’s marketing strategy after the analysis?
It will be reduced because profits are expected to fall
It will avoid using customer data in decisions
It will focus on attracting valuable customers
It will target only existing low-value customers
Explanation:
Laura says they will target ads to attract valuable customers, which shows the strategy will focus on high-value customers.
5.
Why does Michael ask whether overall acquisition costs will increase?
He is concerned that targeting better customers may cost more
He expects the company to lower retention rates
He wants to cancel the analysis immediately
He thinks the company should ignore profits
Explanation:
After hearing that they should spend more on high-value customers, Michael asks about overall acquisition costs, showing concern that the strategy may cost more.
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