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Listening Quiz: Thiết Kế Chương Trình Khách Hàng Thân Thiết – Easy Level
Th9 25, 2025
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bởi
Anna Phạm
trong
Tiếng Anh dành cho Quản lý thương mại điện tử (English for E-commerce Manager)
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1.
What is Jessica and Kevin mainly discussing?
How to improve a customer loyalty program
How to reduce shipping costs
How to redesign the company website
How to train new sales employees
Explanation:
They discuss ways to improve the loyalty program, including points, rewards, reminders, simplicity, and customer feedback.
2.
What does Kevin say points can be exchanged for?
Gift cards
Free products
Discounts
Travel coupons
Explanation:
Kevin says, “Points can be exchanged for discounts.”
3.
What special reward does Jessica suggest giving to customers?
Extra points on holidays
Free delivery on weekends
Cash back after each month
Birthday rewards
Explanation:
Jessica says, “We can also give special rewards on birthdays.”
4.
Why do Jessica and Kevin want the loyalty program to be simple?
To make it easier for customers to understand and keep using it
To let customers earn points faster than before
To avoid giving any discounts at all
To reduce the number of employees needed to manage it
Explanation:
Kevin says confusing rules will make customers lose interest, so keeping the program simple helps customers understand it and stay interested.
5.
Why does Jessica suggest asking customers for feedback on the program?
To make the program more expensive
To improve the program based on customers’ ideas
To find out which employees are helping sales
To cancel the birthday rewards
Explanation:
Kevin responds, “Good plan. We can improve based on their ideas,” which shows the purpose is to improve the program using customer feedback.
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