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Listening Quiz: Cải Thiện Tỷ Lệ Chuyển Đổi Lượt Truy Cập Lại Với Cá Nhân Hóa – Advanced Level
Th4 5, 2025
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bởi
Anna Phạm
trong
Tiếng Anh dành cho Quản lý thương mại điện tử (English for E-commerce Manager)
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1.
What is the main topic of the conversation?
How to design a new company logo
Steps for hiring more customer service staff
The benefits of social media advertising
Ways to improve repeat visits using site personalisation
Explanation:
Emma and John discuss improving repeat visits by using site personalisation strategies.
2.
Which data does Emma say they need for site personalisation?
Email addresses and phone numbers
Browsing history and past purchases
Customer complaints and refunds
Age and gender only
Explanation:
Emma states that they need browsing history and past purchases.
3.
What is the first step Emma recommends for personalising the site?
Segment users by their interests
Create different content for each segment
Track repeat visits and conversion rates
Offer an option to opt out
Explanation:
Emma says, ‘First, segment users by their interests.’
4.
What can be inferred about Emma’s approach to personalisation?
She believes users should be able to avoid personalisation if they want
She wants to use personalisation without collecting any data
She wants personalisation to be used without any privacy protections
She thinks personalisation should replace all website content
Explanation:
Emma says they should follow privacy rules strictly and also offer an easy opt-out option, which implies users should be able to avoid personalisation if they choose.
5.
How does Emma suggest they measure whether personalisation is working?
By tracking repeat visits and conversion rates
By counting new employees hired
By asking users to rewrite the website content
By measuring how long the meeting lasts
Explanation:
Emma says to track repeat visits and conversion rates to measure success.
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