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Listening Quiz: Lên Kế Hoạch Content Marketing Để Tăng Lưu Lượng Tự Nhiên – Advanced Level
Th1 22, 2024
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bởi
Anna Phạm
trong
Tiếng Anh dành cho Quản lý thương mại điện tử (English for E-commerce Manager)
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1.
What is the main purpose of Emma and John’s conversation?
To plan a content marketing strategy for increasing organic traffic
To compare different email software tools
To choose a paid advertising agency
To discuss how to design a new company logo
Explanation:
Emma and John discuss audience research, content types, posting frequency, keywords, analytics, and repurposing content as part of a content plan to grow organic traffic.
2.
How does Emma suggest they find out about their audience’s interests?
By sending coupons to customers
By using surveys and social media data
By reading only industry reports
By interviewing competitors
Explanation:
Emma says they can use surveys and social media data to learn about the audience’s interests.
3.
How often does Emma say they should post new content?
Only when there is a sale
Once a month
Every day
At least twice a week
Explanation:
Emma states, ‘At least twice a week to stay relevant.’
4.
Why does Emma say videos are useful?
They are cheaper to produce than articles
They keep users engaged longer
They are the only content format that works
They replace the need for keywords
Explanation:
Emma says both videos and articles are useful, and specifically adds that videos keep users engaged longer.
5.
What does Emma say about tracking their progress?
It should be skipped until the end of the campaign
It is useful only for choosing keywords
Analytics show what works and what doesn’t
Only social media likes matter
Explanation:
Emma clearly says they should track progress regularly because analytics show what works and what doesn’t.
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Listening Lesson
Vocabulary Flashcards and Quiz
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Tiếp theo:
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